York photographer seeks 40 women over 40 for portrait campaign

Summarised from 2 outlets · Updated 15 Nov, 06:01 · Archive

A York photographer is recruiting 40 women aged 40 and over for a free portrait campaign.

A York photographer is seeking 40 women aged 40 and over for a new campaign called '40 OVER 40'. The project, run by Edina White of Photography by Edina, aims to challenge societal norms that prioritise youth by celebrating the confidence, beauty, strength and stories of women from York and the surrounding areas.

Each selected woman will receive a complimentary professional portrait session at Edina's York studio, plus a free printed portrait chosen by Edina herself. The campaign will culminate in a special art exhibition showcasing all 40 portraits, highlighting the individuality and stories of the participants.

Edina White said the campaign is not about trying to appear younger, but about demonstrating that beauty, confidence and self-worth are ageless. She added: 'I believe women over 40 are so often overlooked, particularly when it comes to beauty, visibility, and representation.' She encouraged women to see themselves as deserving to be 'seen, celebrated, and photographed, exactly as they are today'.

How it is being reported

• York photographer seeks 40 women over 40 for special portrait campaignYork-based Photography by Edina is seeking 40 women aged 40 and over for a new campaign.The Press (York) · 15 Nov, 05:00
• York photographer seeks 40 women over 40 for special portrait campaignYork-based Photography by Edina is seeking 40 women aged 40 and over for a new campaign.Gazette & Herald (Malton) · 15 Nov, 05:00

In this story: Edina White · Photography by Edina · York

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