YouTube adds AI tools for creators and viewers across platforms

Summarised from 4 outlets · 7 reports · Updated 24 Sept, 23:20 · Archive

YouTube is introducing artificial intelligence features for creators and music listeners announced at its Made on YouTube event.

YouTube is rolling out multiple AI-powered features across its platforms. For creators, these include tools to generate video ideas, monitor thumbnail performance, and edit videos using conversational natural language commands within the Studio app. YouTube Music is adding conversational AI features including 'Ask Music' for discovering music and podcasts, and 'Your Podcast Lineup' for personalised recommendations. Separately, YouTube is introducing custom feeds that allow viewers to adjust what the algorithm shows on their homepage.

How it is being reported

• YouTube promises custom feeds and a lot more AI later this yearYouTube's next year could change the content you see with a big focus on AI and livestreams.Ars Technica · 23 Sept, 20:35
• YouTube’s conversational video editing tool lets creators make edits in natural languageCreators will be able to use AI in a conversational chat interface to help them edit videos.TechCrunch · 23 Sept, 16:46
• YouTube Music gets more conversational with new AI featuresYouTube is adding new AI-powered features to YouTube Music that aim to make it easier for listeners to discover music, explore artists, and find podcasts they may otherwise miss. Announced at this year’s Made On YouTube event, the updates include “Ask Music,” a conversational tool for music and podcasts, and “Your Podcast Lineup,” a personalized […]TechCrunch · 23 Sept, 16:19
• YouTube releases new AI features for creators within its Studio appYouTube is adding new features to generate ideas and monitor the performance of thumbnails.TechCrunch · 23 Sept, 15:30
• YouTube adds new creator tools like video A/B testing, dynamic thumbnails, and live dubbingMany of these tools hinge on using generative AI to try out a variety of different tactics on a video to find what works best.TechCrunch · 23 Sept, 15:30
• YouTube is building AI creator tools that do almost everything for themPart of the job of a content creator is to figure out how to get their work in front of the most people. Cracking - or fighting - the algorithm has historically been a frustration for creators, but YouTube is increasingly simply telling creators what they should do. At the annual creator-focused Made on YouTube […]The Verge · 23 Sept, 15:30
• YouTube’s Custom Feeds Give You More Control Over the AlgorithmIn YouTube’s latest update, viewers can tweak what the algorithm shows on their front page and curate it to a specific vibe.Wired · 23 Sept, 15:30

In this story: YouTube · YouTube Music · Made on YouTube

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