Australian billionaire Portelli opens supermarket to challenge Woolies, Coles

Summarised from 2 outlets · Updated 14 Oct, 10:03 · Archive

Australian billionaire Adrian Portelli has opened a supermarket in Melbourne to compete with Woolies and Coles.

Australian billionaire Adrian Portelli has opened a supermarket in Melbourne as an attempt to challenge the dominance of supermarket giants Woolworths and Coles in the country.

Portelli has promised to give 'farmers a chance' through the new venture, signalling a different approach to how the established chains operate.

How it is being reported

• Adrian Portelli: Australian billionaire opens supermarket in Melbourne to compete with Woolies, ColesAustralian billionaire Adrian Portelli has opened a supermarket, promising to give ‘farmers a chance’ in an attempt to take on the country’s supermarket giants.Perth Now · 14 Oct, 09:42
• Adrian Portelli: Australian billionaire opens supermarket in Melbourne to compete with Woolies, ColesAustralian billionaire Adrian Portelli has opened a supermarket, promising to give ‘farmers a chance’ in an attempt to take on the country’s supermarket giants.The West Australian · 14 Oct, 09:42

In this story: Adrian Portelli · Melbourne · Woolworths · Coles

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem