Ads banned for misleading carbon neutral delivery claims
Summarised from 2 outlets · Updated 11 Nov, 00:27 · Archive
The Advertising Standards Authority has banned ads from four brands for making unclear claims about carbon neutral or carbon positive deliveries.
The Advertising Standards Authority has banned ads from four brands—Grind Coffee, SportShoes.com, ProCook and toilet paper brand Who Gives a Crap—for making unclear claims about carbon neutral or carbon positive deliveries.
In each case, the ads stated their deliveries were either 'carbon neutral' or 'carbon positive' without clarifying what these terms meant. The ASA found the ads failed to make clear that carbon neutral delivery relied on offsetting credits rather than actively reducing emissions. Who Gives a Crap's ad included text stating 'carbon neutral shipping' in a caption, with a link to further explanation. Grind's ad said 'Carbon Positive Delivery'. SportsShoes.com claimed 'Carbon Neutral Deliveries' while ProCook offered 'Carbon Neutral Delivery'.
The ASA reminded the brands that environmental claims must be clearly explained and supported by evidence. Justine Grimley, investigations manager at the ASA, said carbon neutral or net zero claims can mislead if it is unclear what they mean or how they have been achieved.
How it is being reported
- Ads for four brands banned over ‘misleading’ carbon neutral delivery claimsAds for Grind Coffee, SportShoes.com, ProCook and Who Gives a Crap all said their deliveries were either ‘carbon neutral’ or ‘carbon positive’.Evening Standard · 11 Nov, 00:01
- Ads for four brands banned over ‘misleading’ carbon neutral delivery claimsAds for Grind Coffee, SportShoes.com, ProCook and Who Gives a Crap all said their deliveries were either ‘carbon neutral’ or ‘carbon positive’.Independent Business · 11 Nov, 00:01
In this story: Grind Coffee · SportShoes.com · ProCook · Who Gives a Crap · Advertising Standards Authority
This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log
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