Apple CEO plans faster and more frequent product launches

Summarised from 3 outlets · Updated 29 Sept, 18:42 · Archive

Apple's new CEO John Ternus is seeking to accelerate product development and move away from traditional seasonal release cycles.

Apple CEO John Ternus is restructuring the company to introduce products more frequently and throughout the year, rather than relying on traditional spring and fall release cycles. According to Bloomberg, Ternus wants to 'broaden its range of devices and create a leaner organization with a greater focus on engineering'. The changes also include making Apple 'more experimental'.

How it is being reported

• Apple CEO John Ternus seeks major overhaul, wants products released faster: reportNew York Post · 29 Sept, 18:18
• Apple’s new CEO could change when it launches phones and laptopsThe Verge · 29 Sept, 17:09
• Apple Planning to Launch Products Faster and More OftenMacRumors · 29 Sept, 16:55

In this story: Apple · John Ternus

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem