Apple CEO plans faster, more frequent product launches

Summarised from 3 outlets · Updated 30 Sept, 08:02 · Archive

Apple's new CEO John Ternus is restructuring the company to release products more frequently throughout the year rather than in traditional spring and fall cycles.

Apple CEO John Ternus is restructuring the company to accelerate product development and launch new devices more often, according to Bloomberg. The plans include moving away from the traditional spring and fall product-release cycles and introducing new devices throughout the year. Ternus also aims to create a leaner organisation with greater focus on engineering and closer collaboration between engineers and executives.

How it is being reported

• Apple CEO John Ternus seeks major overhaul, wants products released faster: reportEarly ideas include moving away from Apple's traditional spring and fall product-release cycle and eliminating some middle-management roles to narrow the gap between engineers and top executives, the report said.New York Post · 29 Sept, 18:18
• Apple’s new CEO could change when it launches phones and laptopsJohn Ternus, Apple's new CEO, wants Apple to launch products more often than its usual splashy moments in the fall and the spring, according to a Bloomberg report detailing some of Ternus's initial plans for the company. Apple regularly holds iPhone launch events in September and often announces products later in the year and in […]The Verge · 29 Sept, 17:09
• Apple Planning to Launch Products Faster and More OftenApple CEO John Ternus is undertaking efforts to restructure the company to accelerate product development and introduce new products more frequently, according to Bloomberg 's Mark Gurman . Ternus apparently wants Apple to "broaden its range of devices and create a leaner organization with a greater focus on engineering." One proposal under consideration is to rely less on Apple's traditional spring and fall product release cycles, and introduce new devices more quickly and throughout the year. Ternus has also purportedly indicated that Apple must become "more experimental" to remain…MacRumors · 29 Sept, 16:55

In this story: John Ternus · Apple

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log