Audi hints at F1-inspired RS5 special editions for Australia

Summarised from 2 outlets · Updated 9 Nov, 23:31 · Archive

Audi Australia is considering special editions of the RS5 and other models drawing on its motorsport connections.

Audi Australia is considering special editions of the RS5 and other models as it seeks to strengthen its motorsport connections. Speaking at the Australian media launch of the new RS5 in Tasmania, Matthew Dale, head of product for Audi Australia, said there are 'some pretty special cars coming up' and that the company is 'actively looking into those opportunities'.

Dale outlined how the brand could draw on its history to create limited editions. 'Motorsport really comes into play with having special liveries, special details around vehicles for lifecycle,' he said, noting this presents 'a great opportunity for Audi in Australia to create something special for the Australian customer'.

Audi has precedent for such moves. The company previously created ten Neuberg edition R8s for the Australian market and has a range of exclusive paint options available. Dale suggested that sister brands within Audi's parent group have also successfully created 'special moments around motorsport', indicating potential models for the strategy.

Audi hints at F1-inspired RS5 special editions for Australia — Image: The West Australian

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How it is being reported

Audi RS5 could get F1-inspired special editions in AustraliaAudi Australia has hinted at upcoming special editions based on the new RS5 and other models, as the brand looks to strengthen its motorsport connections.The West Australian · 9 Nov, 23:01
Audi RS5 could get F1-inspired special editions in AustraliaAudi Australia has hinted at upcoming special editions based on the new RS5 and other models, as the brand looks to strengthen its motorsport connections.Perth Now · 9 Nov, 23:01

In this story: Audi · Audi Australia · Matthew Dale · Australia · Tasmania

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