Australians buy larger beer sizes at twice the rate of smaller pours

Summarised from 2 outlets · Updated 30 Oct, 21:50 · Archive

Australian pubgoers are ordering pints and jugs at twice the rate of smaller beer servings.

Australian pubgoers are increasingly ordering larger beers, with pints and jugs growing at twice the rate of smaller servings such as schooners. Research by Square covering thousands of bars, pubs and breweries across Australia from June 2024 to May 2025 found that larger servings enjoyed 10 per cent year-on-year growth compared with 5 per cent for measures under a pint. Smaller servings still outsell larger quantities overall.

The shift, dubbed 'boozeflation', appears to reflect customers seeking better value by buying in bulk. Square head of account management Dmitriy Shurapey said: 'Australians may be cutting back in other parts of their budget, but a beer at the pub doesn't look like one of those sacrifices. People aren't trading down. Value could be part of it, because for a lot of people a pint simply feels like the better value choice.'

How it is being reported

• Aussie pubgoers embrace pints and jugs as large beer sales outpace smaller poursHomer Simpson’s dream of a giant Aussie beer may have been prophetic, with new data showing pints and jugs now growing at twice the rate of smaller serves.The West Australian · 30 Oct, 21:20
• Aussie pubgoers embrace pints and jugs as large beer sales outpace smaller poursHomer Simpson’s dream of a giant Aussie beer may have been prophetic, with new data showing pints and jugs now growing at twice the rate of smaller serves.Perth Now · 30 Oct, 21:20

In this story: Australia · Square · Dmitriy Shurapey

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