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Poll finds Brits hit by 'sun withdrawal' as clocks go back

Summarised from 4 outlets · Updated 29 Oct, 10:15 · Archive

Research shows six in ten Brits will experience 'sun withdrawal' following the clocks going back, with 29% planning sunny autumn or winter escapes.

Six in ten Brits will experience 'sun withdrawal' now the clocks have gone back, according to research. A poll of 2,000 adults revealed that 45% long for warm temperatures as soon as they disappear, particularly following an unprecedented summer of sunshine.

The abrupt change has prompted almost three in ten to book or plan a sunny autumn or winter escape amid fears of 'sun withdrawal'. Seventy-five per cent of those polled believe a week of guaranteed sun would positively affect their mood.

Club Med, the all-inclusive holiday provider that commissioned the research, marked the return to GMT by installing a giant SAD lamp on London's Southbank to brighten up the capital as the darker months set in. The installation invited Londoners to relax on deck chairs and soak up the sunshine-inspired light, highlighting the importance of taking time for wellbeing.

Poll finds Brits hit by 'sun withdrawal' as clocks go back
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In this story: Club Med · London · Jérémie Hoss

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