Burger King pushes 'You Rule' philosophy while seeking authentic service
Summarised from 2 outlets · Updated 6 Oct, 16:01 · Archive
Burger King is promoting a 'You Rule' philosophy to make customers feel valued.
Burger King is promoting its 'You Rule' philosophy, with the chain's chief marketing officer Joel Yashinsky telling Fox News Digital that 'the guest does rule'. The initiative is designed to make customers feel valued and treated like royalty.
Yashinsky stressed that while the chain wants to prioritise customer experience, the interactions between employees and customers must feel genuine. He indicated that the philosophy cannot simply be imposed on staff but must come across as sincere and natural.
How it is being reported
- How Burger King tries to make customers feel important — without feeling inauthenticNew York Post · 6 Oct, 15:42
- Burger King marketing boss says 'guest does rule' but says one thing can't be forcedFox News · 6 Oct, 11:00
In this story: Burger King · Joel Yashinsky
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