China's ATG buys hiking brand Lowe Alpine from UK's Equip

Summarised from 2 outlets · Updated 26 Oct, 11:27 · Archive

Chinese company ATG Brands has acquired rucksack maker Lowe Alpine from UK outdoor specialist Equip.

China's ATG Brands has acquired rucksack maker Lowe Alpine from UK outdoor clothing specialist Equip. The Hangzhou-based company bought the brand's intellectual property, including trademark, logo and associated assets, for an undisclosed amount. The deal does not include stock, dedicated employees or premises.

Lowe Alpine was originally founded by brothers Mike, Greg and Jeff Lowe in Utah in 1967. Equip, which also owns hiking brand Rab, purchased the business in 2011 with £20 million in funding backed by Santander and Matrix Private Equity Partners.

ATG said it will bring renewed investment and dedicated ownership to Lowe Alpine. John B Gearing, who advised ATG on the deal and will lead the brand's relaunch across the UK and Europe, said the company wants to create dependable, well-designed products for outdoor enthusiasts whilst honouring the brand's history and building community with customers and partners.

How it is being reported

• China’s ATG buys hiking brand Lowe Alpine from UK’s EquipThe new owners said they will bring ‘renewed investment’ to Lowe Alpine.Independent Business · 26 Oct, 11:01
• China’s ATG buys hiking brand Lowe Alpine from UK’s EquipThe new owners said they will bring ‘renewed investment’ to Lowe Alpine.Evening Standard · 26 Oct, 11:01

In this story: ATG Brands · Lowe Alpine · Equip · China · Utah · UK

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