Cliff Richard gains Gen-Z fans after Grand Theft Auto VI inclusion

Summarised from 2 outlets · Updated 20 Oct, 14:44 · Archive

Sir Cliff Richard's 1976 hit Devil Woman has become popular with young listeners after appearing in video game Grand Theft Auto VI.

Sir Cliff Richard's 1976 song Devil Woman has become popular with young listeners after its inclusion in the Grand Theft Auto VI trailer, which has been viewed 32 million times on YouTube. The track accompanies scenes of various activities in the game. Spotify streams for Devil Woman have increased by 325 per cent since the trailer's release last month, with Gen-Z audiences seeking out vinyl copies of the song.

The 86-year-old has recently released his 48th studio album, Only Number Ones, which features a cover of Harry Styles' number one hit Sign of the Times. Sir Cliff said he was unaware the song belonged to Styles when he recorded it, after his record company sent him 46 songs to choose from. He stated: 'I am so glad he is on the album. I did not know it was his song, but I love it.'

Sir Cliff expressed openness to collaborating with Styles, 32, who is currently on his Together, Together world tour at Madison Square Garden in New York. 'If he suggests something, I would be very happy to think about it,' Sir Cliff said, adding that he would need to consider the key. 'I have a feeling his key is a tone up above mine. But if I like the song, sure.'

How it is being reported

• Devil Woman: why does gen Z suddenly love Cliff Richard?His 1970s banger is climbing up the streaming charts, with some young listeners tracking it down on vinyl. How did he become the voice of youth, again, aged 86? Name: Devil Woman. Age: 50. Continue reading...The Guardian · 20 Oct, 14:12
• Cliff Richard hints at duet with Harry Styles and reggae version of Psalm 23 as Xmas hitEXCLUSIVE: Cool at the age of 86, Sir Cliff Richard has won a new Gen-Z fan base after his 1976 hit Devil Woman was included on the soundtrack to video game Grand Theft Auto VI - and he would like to duet with Harry StylesThe Mirror · 19 Oct, 15:50

In this story: Cliff Richard · Harry Styles · Grand Theft Auto VI · Spotify · Madison Square Garden · New York

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