Norwich man opens trading card store with his family

Summarised from 2 outlets · Updated 9 Oct, 07:14 · Archive

Simon Belden has left his job as a personal trainer to open The Family Trading Card Store in Norwich.

Simon Belden, 38, has left his full-time job as a personal trainer to open The Family Trading Card Store on Magdalen Street in Norwich. He runs the shop with his partner Kerry and their two children, 12-year-old Libby and 10-year-old Jake.

Mr Belden has collected Pokémon cards since the 1990s. He set up the business as an online retailer in November 2024 before opening the physical store in January. He said he wanted to 'create a space that connected my family and the Norwich community'.

The store is located next to the award-winning Bread Source bakery. Mr Belden was recently diagnosed with ADHD and said he needed a creative project to work on outside of his personal training career. He explained: 'Sometimes I have 100 ideas at once and I never follow through with them. I made the website over three months and spent several hours a day on it.'

How it is being reported

• Dad-of-two turns his long-term hobby into a businessSimon Belden is opening The Family Trading Card Store in Norwich with his partner and children. The store will be next to Bread Source.Norwich Evening News · 9 Oct, 06:00
• Dad-of-two turns his long-term hobby into a businessSimon Belden is opening The Family Trading Card Store in Norwich with his partner and children. The store will be next to Bread Source.Eastern Daily Press · 9 Oct, 06:00

In this story: Simon Belden · Kerry · Norwich · Bread Source

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