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Ipswich Town to open Planet Blue shop in Buttermarket

Summarised from 2 outlets · Updated 20 Oct, 11:32 · Archive

Ipswich Town FC is opening a Planet Blue retail store in Ipswich's Buttermarket, taking over the former Superdry unit that has been vacant since 2023.

Ipswich Town FC is opening a Planet Blue retail store in the Buttermarket shopping centre, taking over the long-vacant former Superdry unit. The unit has remained empty since Superdry departed in 2023, though it has occasionally hosted temporary events and pop-ups. The shop will open on Saturday, October 24, with refurbishment work ongoing.

Fresh branding has appeared across the frontage, including the Ipswich Town crest on painted panels and new window signage. Directly opposite the unit, artists are painting a mural based on the club's 'Call Me Ted' design, which features on Ipswich Town's third shirt this Premier League season and gained national attention during the recent match against Manchester City.

The mural incorporates themes tied to the club and Suffolk, including captain Dara O'Shea's 'Us and Our People' quote, which became a rallying cry ahead of last season's East Anglian derby and is now used regularly by the club for promotional launches. The artwork also features the Suffolk Punch horse, a symbol rooted in the county's identity and increasingly linked to the club.

This marks a return to the Buttermarket for Ipswich Town's retail operation, bringing the club's colours and merchandise back to a prime location in the heart of town.

Ipswich Town to open Planet Blue shop in Buttermarket
Image: East Anglian Daily Times

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In this story: Ipswich Town FC · Buttermarket · Dara O'Shea · Ipswich · Manchester City · Suffolk

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