Australian Open stages first-ever fashion runway show

Summarised from 2 outlets · Updated 24 Oct, 18:32 · Archive

The Australian Open held its first runway show during Melbourne Fashion Week, featuring summer tennis apparel.

The Australian Open held its first-ever fashion runway show on Saturday at Melbourne's City Square during Fashion Week. The event featured summer apparel designed for tennis, including seersucker twin sets, pinstriped blue cotton shirts, oversized cotton shirts matched with tailored shorts and versatile coach jackets. Pieces from New Balance were among the most popular outfits displayed.

AO Edit stylist Jade Leung, who helped bring the show to life, described the collection as offering 'really great summer options' that allow attendees to 'get around in at the actual tennis and look quite stylish'. She noted that tennis has successfully merged fashion with sport, creating 'a thoughtful place to attend and watch sport and express with fashion'.

The 2026 Australian Open marked the largest in the tournament's history, bringing influencers, fans and corporate fashion heavyweights to Melbourne. Looking ahead, 2027 will see the addition of BOSS as a partner, bringing ambassadors including tennis players Taylor Fritz and Matteo Berrettini.

How it is being reported

• Fashion is serving at Australian Open runway showThe first-ever runway showcasing an Australian Grand Slam proved that tennis and fashion are here to stay.Perth Now · 24 Oct, 18:11
• Fashion is serving at Australian Open runway showThe first-ever runway showcasing an Australian Grand Slam proved that tennis and fashion are here to stay.The West Australian · 24 Oct, 18:11

In this story: Australian Open · Melbourne · Jade Leung · New Balance · Naomi Osaka · Morgan Riddle · BOSS · Taylor Fritz

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