Fiat launches colour-matching service for car buyers

Summarised from 3 outlets · Updated 21 Oct, 14:29 · Archive

Fiat is offering a colour-matching service to help buyers find car shades that complement their features.

Fiat has launched a colour-matching service designed to identify which car shade best complements individual features using science-backed colour analysis techniques. The approach borrows methods typically used in the fashion industry and gives motorists the chance to apply them to a new car purchase.

To celebrate the launch of the new Fiat 500 hybrid, the brand is offering 20 people a complimentary one-hour virtual colour consultation and personalised pocket guide. The competition is hosted on the brand's Instagram account.

The consultation and guide are based on established colour analysis techniques, which categorise people into one of six tonal palettes: light, deep, warm, cool, clear and soft.

The campaign continues Fiat's long-standing celebration of colour and self-expression. The Italian motoring brand pledged in 2023 to no longer produce grey cars.

A poll of 2,000 adults found that 22 per cent have little to no idea what colours suit them, despite 72 per cent saying they feel more confident when wearing shades that complement them. Vicky Booker, stylist and colour expert from Colour Me Beautiful, who is working with Fiat on the colour analysis, said: 'Choosing a car is a deeply personal decision, but many of us focus on practicality before thinking about whether its colour truly reflects who we are.'

How it is being reported

• FIAT launches colour-matching service to reveal which shade best complements youFIAT has launched a colour-matching service that reveals which car shade best complements your features.Croydon Guardian · 21 Oct, 14:16
• FIAT launches colour-matching service to reveal which shade best complements youFIAT has launched a colour-matching service that reveals which car shade best complements your features.News Shopper · 21 Oct, 14:16
• FIAT launches colour-matching service to reveal which shade best complements youFIAT has launched a colour-matching service that reveals which car shade best complements your features.Wandsworth Guardian · 21 Oct, 14:16

In this story: Fiat · Fiat 500 · Colour Me Beautiful · Vicky Booker

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