Flower grower's daughter diverts plastic waste from landfill
Summarised from 2 outlets · Updated 24 Oct, 22:02 · Archive
Yasmin Wessels founded The Flower Loop to recycle plastic bouquet wraps from the floristry industry.
Yasmin Wessels, the daughter of New Zealand tulip bulb and flower growers, founded The Flower Loop, a business that collects plastic bouquet wraps used in the floristry industry and sends them for recycling and reuse. She came up with the idea after witnessing the scale of plastic waste while working at a flower auction in her final year of high school.
Ms Wessels initially considered using paper to wrap bouquets instead, but realised this would create high levels of methane in landfill environments. She sought guidance from a recycler in her parents' homeland and partnered with Circular Plastics, a closed-loop operator in the Netherlands, to develop The Flower Loop.
Now aged 24, her work has diverted more than seven tonnes of plastic—described as one million flower sleeves—from landfill. Her vision has earned her the title of an evokeAg Groundbreaker, a mentoring and leadership programme for young innovators in the agricultural sector. Ms Wessels plans to bring the system to Australian flower markets, hoping it will become something consumers recognise and want to support.
How it is being reported
- Flower farmers' daughter takes on blooming rubbishA young woman who grew up watching tulips grow in her parents' hot houses has her own blossoming business diverting tonnes of floristry plastic from landfill.Perth Now · 24 Oct, 21:39
- Flower farmers' daughter takes on blooming rubbishA young woman who grew up watching tulips grow in her parents' hot houses has her own blossoming business diverting tonnes of floristry plastic from landfill.The West Australian · 24 Oct, 21:39
In this story: Yasmin Wessels · The Flower Loop · Circular Plastics · New Zealand · Netherlands · Australia
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