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Former newsroom designers mark 20 years of creative partnership

Summarised from 2 outlets · Updated 16 Oct, 06:08 · Archive

Tom Dent and Tom Denton, who met as graphic designers at local newspapers, have grown their creative agency Rise & Amplify into a firm serving major brands.

Tom Dent and Tom Denton met in 2004 while working as graphic designers at the Northwich Guardian and Warrington Guardian. Both from Northwich, they launched their own creative business in 2006, originally named Double D Creative and operating from Blakemere Craft Centre.

The agency has since grown significantly and rebranded as Rise & Amplify in 2024. It is now headquartered in Altrincham with additional offices in London and Dublin. The agency delivers work across branding, packaging, shopper marketing, web development and campaigns, and has collaborated with major brands including Kellogg's, Pringles, Dunkin', PZ Cussons, Adidas, AG Barr, Rustlers, Derby County and Admiral Sportswear.

Tom Dent said the pair's success stemmed from simple processes and developing genuine partnerships with clients. Tom Denton added that great design requires tapping into emotions and creating connections, aiming to 'tell compelling stories through design that not only looks great, but design that makes you feel good'. The agency plans to continue expanding its services, growing its team and partnering with ambitious brands.

Former newsroom designers mark 20 years of creative partnership
Image: Northwich Guardian

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In this story: Tom Dent · Tom Denton · Rise & Amplify · Northwich · Altrincham · Kellogg's · Adidas · Derby County

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