North East Ambulance Service launches winter safety campaign
Summarised from 2 outlets · Updated 20 Oct, 06:19 · Archive
The North East Ambulance Service has launched a winter safety campaign covering road safety, weather conditions, flu and respiratory health.
The North East Ambulance Service has launched a winter safety campaign to address the biggest risks to people in the region during the colder months. The service has shared advice and guidance covering icy roads, flu, severe weather, asthma, COPD and other respiratory conditions, with frontline staff providing practical information through videos and weather-responsive messages.
The ambulance service attended over 1,000 road traffic incidents between October 2025 and January 2026, with many attributed to the additional risks winter presents. Respiratory conditions account for around 12 per cent of 999 calls that the service responds to. Across England, flu vaccination was estimated to have prevented around 104,000 hospital admissions.
Claire Jobling, Head of operations at NEAS, said: 'Winter can bring additional risks for all of us, from difficult journeys and icy paths to flu and worsening breathing conditions.' The campaign will begin with a focus on road and weather safety before moving into flu vaccination, winter illness prevention and respiratory health. The service is also encouraging people to look after vulnerable loved ones and prevent avoidable injuries.
How it is being reported
- North East Ambulance Service launches winter safety campaign with road and weather adviceThe North East Ambulance Service has launched a winter safety campaign with advice on severe weather, road safety, flu and respiratory health.Shields Gazette · 20 Oct, 05:30
- From flu to icy roads - the North East Ambulance Service launches winter safety campaignThe ambulance service has shared advice and guidance on the biggest risks to people in the North East at this time of yearChronicleLive · 20 Oct, 00:10
In this story: North East Ambulance Service · Claire Jobling · North East · England
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