South Lake Tahoe, Hyogo and Punta del Este top 2027 travel trends

Summarised from 4 outlets · Updated 15 Oct, 08:29 · Archive

South Lake Tahoe, Hyogo and Punta del Este are the fastest-growing holiday destinations for 2027, according to Expedia Group's analysis of search data.

Expedia Group has released its 'Unpack '27: The Trends in Travel' report, identifying the fastest-growing holiday destinations for 2027 using flight and accommodation search data from its global marketplace. The data compares search periods from 1 September 2024 to 27 July 2025 and 1 September 2025 to 27 July 2026.

South Lake Tahoe in California leads the rankings with searches up 195 per cent. The resort city in the Sierra Nevada mountains is described as perfect for adventure seekers and outdoor enthusiasts, offering activities such as skiing and scenic hiking trails.

Hyogo in Japan comes second in the top ten with searches up 95 per cent, while Punta del Este in Uruguay ranks third with searches up 65 per cent. Other destinations in the top ten include Sedona, Arizona, USA (up 55 per cent), Busan, South Korea (up 50 per cent) and Holbox, Mexico (up 45 per cent).

The top ten also includes Perugia, Italy (up 35 per cent), The Tweed in New South Wales, Australia (up 35 per cent), Niagara-on-the-Lake, Canada (up 35 per cent) and Chichester, UK (up 30 per cent).

Ariane Gorin, CEO of Expedia Group, said: 'Travel is about creating memories, and Unpack '27 uncovers the destinations and experiences shaping those moments.' The report details the destinations and travel behaviours expected to shape 2027.

South Lake Tahoe, Hyogo and Punta del Este top 2027 travel trends — Image: Wandsworth Guardian

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From 'Un-Adulting' to Gothic hotels - 2027 travel trends revealedThe trending holiday destinations for 2027 include South Lake Tahoe in California, Hyogo in Japan and Punta del Este in Uruguay, according to Expedia Group.Wandsworth Guardian · 15 Oct, 08:05
From 'Un-Adulting' to Gothic hotels - 2027 travel trends revealedThe trending holiday destinations for 2027 include South Lake Tahoe in California, Hyogo in Japan and Punta del Este in Uruguay, according to Expedia Group.News Shopper · 15 Oct, 08:05
From 'Un-Adulting' to Gothic hotels - 2027 travel trends revealedThe trending holiday destinations for 2027 include South Lake Tahoe in California, Hyogo in Japan and Punta del Este in Uruguay, according to Expedia Group.This Is Local London · 15 Oct, 08:05
From 'Un-Adulting' to Gothic hotels - 2027 travel trends revealedThe trending holiday destinations for 2027 include South Lake Tahoe in California, Hyogo in Japan and Punta del Este in Uruguay, according to Expedia Group.Croydon Guardian · 15 Oct, 08:05

In this story: Expedia Group · Hotels.com · South Lake Tahoe · Hyogo · Punta del Este · Ariane Gorin

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