Geely will not tailor models for Australian market

Summarised from 2 outlets · Updated 13 Oct, 01:32 · Archive

Geely will not establish a local vehicle tuning programme for Australia, unlike competitors Hyundai, Kia and GWM.

Geely will not establish a local vehicle tuning programme for Australia, differing from the approach taken by competitors Hyundai, Kia and GWM. Andrew Tuitahi, Geely Auto Australia's director of product planning and marketing, said the company has no plans to rework its models for local driving tastes. Tuitahi previously led Hyundai Australia's local ride and handling programme.

Geely will instead draw on engineering expertise within its parent holding group. Tuitahi said the group carries European brands renowned for specific disciplines: Volvo for safety expertise and Lotus for ride and handling dynamics. He stated that this approach allows the company to deploy engineering excellence across different markets without establishing a full local programme in Australia alone.

Tuitahi noted that while engineering programmes might still take place in Australia, the company prioritises leveraging group-wide talent and know-how. Geely has been responsive to customer and media feedback on software improvements. In 2026, the company introduced over-the-air updates to enhance driver assist features, allowing customers to select preset options rather than navigating multiple menu screens.

How it is being reported

• Geely slams door shut on Aussie tuning programChinese giant Geely will rely on in-house expertise rather than local input for new models.The West Australian · 13 Oct, 01:05
• Geely slams door shut on Aussie tuning programChinese giant Geely will rely on in-house expertise rather than local input for new models.Perth Now · 13 Oct, 01:05

In this story: Geely · Andrew Tuitahi · Volvo · Lotus · Hyundai · Kia · GWM · Australia

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