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Global diamond jeweller Diamonds Factory opens Norwich store

Summarised from 2 outlets · Updated 26 Oct, 11:01 · Archive

Diamond jeweller Diamonds Factory has opened its 14th UK store in Norwich's Royal Arcade.

Diamonds Factory, a diamond jeweller with 80 shops across Europe, North America, Australia, New Zealand and Southeast Asia, opened its newest UK store in Norwich's Royal Arcade on Sunday. The opening marks the fourth-generation family business's 14th location in Britain.

The jeweller designs and manufactures diamond jewellery in-house, offering engagement rings, wedding bands, pendants, earrings, bracelets and gemstones. The firm aims to make diamond jewellery more accessible by combining a wide choice of designs with expert guidance and personalised shopping experience.

Tony French, retail property and business development manager at Diamonds Factory, said Norwich was 'an exciting market' for the business, with 'its position as a regional shopping destination' giving the opportunity 'to serve customers across Norfolk and the surrounding area'. Simon Ashdown, director of FIC Asset Management Limited which manages the Royal Arcade, said the firm was 'especially pleased' the store opened in time for the arcade's Late Night Christmas Shopping Event on 19 November.

Global diamond jeweller Diamonds Factory opens Norwich store
Image: Norwich Evening News

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In this story: Diamonds Factory · Norwich · Royal Arcade · Tony French · Simon Ashdown

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem