Chinese car brand GWM sponsors Parramatta Eels NRL team
Summarised from 2 outlets · Updated 21 Oct, 00:02 · Archive
Chinese car brand GWM has signed a multi-year sponsorship of the Parramatta Eels NRL and NRLW teams.
Chinese car brand GWM has announced a multi-year sponsorship of the Parramatta Eels' National Rugby League and NRL Women's teams. The move is part of GWM's strategy to increase its presence in New South Wales and climb Australia's automotive sales rankings.
GWM currently ranks seventh nationally with approximately five per cent market share. In New South Wales, its largest market, the brand has only 3.8 per cent share. Chief operating officer John Kett said the company aims to reach the top five, with a longer-term goal of becoming a top-three brand. 'For Parramatta, the goal is premiership number five. For GWM, our immediate goal is to become Australia's number five automotive brand. Different scoreboards, but the same ambition to keep climbing,' Kett said.
Parramatta is the second-most supported Sydney-based NRL club according to Roy Morgan research from September 2026, behind the BYD-sponsored Sydney Roosters. The club reported record membership in 2025, though it finished 11th out of 17 teams that year and 13th in 2026. The Eels' last premiership was in 1986, with their most recent grand final appearance in 2022, when they lost to Penrith Panthers.
How it is being reported
- GWM sponsors Parramatta Eels in push for top-five Australian salesGWM wants to kick more goals in western Sydney, with its new Parramatta Eels sponsorship aimed at strengthening its presence in the region.The West Australian · 20 Oct, 23:53
- GWM sponsors Parramatta Eels in push for top-five Australian salesGWM wants to kick more goals in western Sydney, with its new Parramatta Eels sponsorship aimed at strengthening its presence in the region.Perth Now · 20 Oct, 23:53
In this story: GWM · Parramatta Eels · New South Wales · Australia · John Kett · Sydney Roosters · Penrith Panthers
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