Halloween treats become significantly more expensive in US

Summarised from 2 outlets · Updated 30 Oct, 21:50 · Archive

Halloween chocolate and candy prices have risen sharply, with Americans spending more on treats despite affordability concerns.

Halloween shopping in the United States has become significantly more expensive as candy and chocolate prices surge. Americans are expected to spend $13.5 billion on Halloween, up from last year's record of $13.1 billion, according to the National Retail Federation. However, shoppers are approaching the season with affordability in mind, with some reporting they are spending more than usual simply to provide adequate treats.

Candy prices have outpaced broader food inflation. Candy and chewing gum prices were up 7.7% in September from a year earlier, according to the Consumer Price Index, whilst the sugar-and-sweets category increased 5.5% over the same period. Analysis from Groundwork Collaborative and the Century Foundation found popular Halloween chocolates and confectionery were 15.3% higher this year than in 2025. Research from Finance Buzz found prices for Halloween treats have soared by 71% over the past five years, far exceeding general price inflation.

Higher cocoa and sugar prices are the primary driver of increased candy costs. The cost of cocoa reached over $10,700 per tonne in January 2025, skyrocketing due to climate change and severe weather affecting supplies. Adverse weather, including El Niño's impact, tightened sugar supplies, with unusually wet conditions disrupting Brazil's sugarcane harvest and drought affecting production in other major growing regions. Shoppers hunting for bargains are finding that candy remains one of the more expensive categories in grocery stores relative to last year.

How it is being reported

• Soaring cost of Halloween treats spooks shoppersThe price of candy, especially chocolate, has soared, and Halloween bargain hunters are searching for deals and ways to cut costs.BBC Business · 30 Oct, 21:34
• Halloween gets pricier as chocolate costs climb — Hershey may feel the pinchHigher cocoa and sugar prices are fueling above-average cost inflation for candyCNBC · 30 Oct, 16:55

In this story: United States · Hershey · National Retail Federation · Brazil · Texas

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