Honda to rebadge Mitsubishi Triton for Southeast Asian markets

Summarised from 2 outlets · Updated 9 Oct, 08:55 · Archive

Honda plans to sell a rebadged version of the Mitsubishi Triton in Southeast Asian markets as early as 2028, according to Japanese news outlet Yomiuri Shimbun. The company may expand the arrangement to other regions, though no timeline has been set.

Honda currently offers the Ridgeline, a dual-cab ute built in the US and produced only in left-hand drive. However, the Ridgeline features car-like unibody construction, unlike most traditional utes. A body-on-frame ute sourced from Mitsubishi would give Honda a rival to bestsellers such as the Ford Ranger and Toyota HiLux, as well as the Nissan Navara, which is itself a rebadged Triton.

Yomiuri Shimbun reports Honda is seeking the ute because it is struggling in the Southeast Asian market, where this vehicle type is particularly popular. The deal will allow Mitsubishi to increase the operating rate at its Thai factory that produces the Triton and Navara. According to the outlet, Honda is also weighing joint development of components with Mitsubishi, such as instrument displays, and could source other models from the company.

How it is being reported

• Honda to follow Nissan in rebadging Mitsubishi Triton – reportMitsubishi has found yet another brand to rebadge its Triton, with Honda set to sell a version of the ute in Asia, and other markets may follow.Perth Now · 9 Oct, 08:20
• Honda to follow Nissan in rebadging Mitsubishi Triton – reportMitsubishi has found yet another brand to rebadge its Triton, with Honda set to sell a version of the ute in Asia, and other markets may follow.The West Australian · 9 Oct, 08:20

In this story: Honda · Mitsubishi · Nissan · Southeast Asia · Thailand · Ford · Toyota

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem