Grand Theft Auto VI launches with record-breaking expectations
Summarised from 2 outlets · Updated 14 Nov, 20:49 · Archive
Grand Theft Auto VI launches on 19 November with over 12 million preorders and forecasts of 40 million sales by March 2027.
Grand Theft Auto VI launches on 19 November after a 13-year gap since the last instalment. The game has already accumulated over 12 million preorders, making it the most preordered title on Xbox and PlayStation. Rockstar Games spent more than $1 billion developing it, and Morgan Stanley forecasts it could sell 40 million copies by March 2027. Take-Two CEO Strauss Zelnick said the company's expectations were high and 'are being vastly exceeded so far'.
Streamers and creators are viewing the launch as a major opportunity to drive engagement and revenue growth. Grand Theft Auto V, released 13 years ago, remains one of the top five most viewed games on Twitch this year, suggesting strong long-term audience retention potential. Take-Two's stock has more than doubled since the start of 2023.
An estimated 18 per cent of US workers plan to take time off on launch day, according to data from BambooHR analysing 3.4 million US-based employees. Half of those planning to take time off intend to call in sick rather than request formal leave. This potential workforce absence could cost the US economy $1 billion in lost productivity. Analysts predict GTA VI could generate $3 billion or more in its first weeks, significantly outpacing major film releases.
How it is being reported
- Devoted gamers set for mass sick-out on GTA VI launch dayRoughly 18% of US workers plan to take off for the Nov. 19 release of Grand Theft Auto VI, potentially causing $1 billion in lost productivity.New York Post · 14 Nov, 20:34
- How Rockstar's 'GTA IV' release could reshape gaming, streaming and even paid time off"Grand Theft Auto VI" launches Nov. 19 with huge expectations. Its impact could reach creators, streaming, music, workplace time off, food delivery and tourism.CNBC · 14 Nov, 14:00
In this story: Grand Theft Auto VI · Rockstar Games · Take-Two Interactive · Vice City
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