Frozen yoghurt shop Frurt opens at Lakeside with 150 free giveaway
Summarised from 3 outlets · Updated 26 Oct, 16:57 · Archive
Frurt, a frozen yoghurt chain, opened its 18th UK shop at Lakeside Shopping Centre in West Thurrock on 23 October.
Frurt, a frozen yoghurt and sorbet shop, opened its 18th UK location at Lakeside Shopping Centre in West Thurrock on 23 October. The independent, family-owned business marked its arrival with a giveaway of 150 free frozen yoghurt pots, all of which were claimed within 90 minutes.
Queues formed from 12.30pm ahead of the 3pm giveaway on the shopping centre's lower floor. Families and after-school crowds took advantage of the free offer during half term.
Customers could personalise their frozen yoghurt with fresh fruit, chocolate, biscuits and sauces. The shop offers soft-serve frozen yoghurt and sorbets in various bases including vegan, fat-free, low-fat and selected refined sugar-free options.
Frurt was founded in Manchester in 2010 by Syed Hassan and Shaza. Hassan, co-founder and chief executive, said: 'Shaza and I started Frurt in Manchester in 2010 because we wanted to give customers a more personal soft serve experience, with greater choice.' He added that 'seeing families discover Frurt at Lakeside was a proud moment' for the founders.
The opening created 10 jobs.
How it is being reported
- Hundreds turn out as new business unveiled at Lakeside with 150 freebiesFrurt opens at Lakeside Shopping Centre in West Thurrock on October 23, giving away 150 free frozen yoghurt pots and creating 10 jobs during half term.Colchester Gazette · 26 Oct, 16:37
- Hundreds turn out as new business unveiled at Lakeside with 150 freebiesFrurt opens at Lakeside Shopping Centre in West Thurrock on October 23, giving away 150 free frozen yoghurt pots and creating 10 jobs during half term.Echo (Basildon) · 26 Oct, 16:37
- Hundreds turn out as new business unveiled at Lakeside with 150 freebiesFrurt opens at Lakeside Shopping Centre in West Thurrock on October 23, giving away 150 free frozen yoghurt pots and creating 10 jobs during half term.Brentwood Guardian · 26 Oct, 16:37
In this story: Frurt · Lakeside Shopping Centre · West Thurrock · Syed Hassan · Manchester
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