Superdry & Co and Sweaty Betty open at Braintree Village
Summarised from 3 outlets · Updated 26 Oct, 17:29 · Archive
Superdry & Co and Sweaty Betty are opening new stores at Braintree Village in November.
Superdry & Co and Sweaty Betty are opening new stores at Braintree Village in Essex during November as part of a series of retail changes ahead of Christmas.
Superdry & Co is due to open on 13 November in a 2,206 sq ft unit between Ben Sherman and HARIBO. The store will sell womenswear, menswear and accessories at outlet prices, including outerwear, denim, shirting and jersey ranges. To mark its arrival, the first 50 shoppers will receive goody bags, while customers will also have the chance to win their entire shopping basket.
Activewear brand Sweaty Betty will also open a new 1,765 sq ft store during November, positioned between The Body Shop and Ralph Lauren.
Beyond the two major brands, several other retailers have joined or moved within the shopping village. Menswear retailer The Label Yard has opened its first Essex store, a 630 sq ft shop next to Guest Services selling denim, knitwear, cargos and outerwear. Norfolk-based jewellery and lifestyle company Lisa Angel has opened between Joules and Lindt, offering jewellery, accessories, homeware and gifts.
Several temporary festive stores have also arrived ahead of the Christmas season. Christmas Cabin has opened next to Barbour, while Calendar Club can be found next to Costa Coffee. Three existing Braintree Village retailers have also moved to different units within the shopping centre.
How it is being reported
- Two major fashion brands to open at Essex shopping villageSuperdry & Co opens at Braintree Village on November 13, with Sweaty Betty, Lisa Angel and Christmas pop-up shops joining the Essex outlet.Colchester Gazette · 26 Oct, 17:00
- Two major fashion brands to open at Essex shopping villageSuperdry & Co opens at Braintree Village on November 13, with Sweaty Betty, Lisa Angel and Christmas pop-up shops joining the Essex outlet.Brentwood Guardian · 26 Oct, 17:00
- Two major fashion brands to open at Essex shopping villageSuperdry & Co opens at Braintree Village on November 13, with Sweaty Betty, Lisa Angel and Christmas pop-up shops joining the Essex outlet.Echo (Basildon) · 26 Oct, 17:00
In this story: Superdry & Co · Sweaty Betty · Braintree Village · The Label Yard · Lisa Angel · Essex
This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem
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