Jaguar unveils Type 01 electric car after two-year hiatus

Summarised from 4 outlets · Updated 7 Oct, 01:07 · Archive

Jaguar has revealed the Type 01, its first new model in two years, an all-electric four-door grand tourer priced from £120,000 to £130,000.

Jaguar has unveiled the Type 01, its first new vehicle in two years, at a launch event in New York on Tuesday. The all-electric four-door grand tourer represents the production version of an earlier prototype, the Type 00, and marks a major moment for JLR's contentious rebrand of the classic British marque.

The Type 01 is priced from between £120,000 and £130,000. It features electric motors producing approximately 1000 horsepower, enabling acceleration from 0–62mph in 3.2 seconds. JLR claims the car has a range of up to 320 miles at sustained highway speed and describes it as the "most technically advanced, powerful and aerodynamic Jaguar ever engineered", with a drag coefficient of 0.23 Cd.

The car's design retains key features from the prototype, including a low roofline, short front, extended rear overhangs, long hood and 23-inch wheels. The production model adds extra doors, which JLR says makes the design more comprehensible. The rear features hidden-until-lit, full-width lights embedded in horizontal lines, while the front has been softened slightly from the prototype's bluff nose.

The Type 01's unveiling comes two years after JLR's contentious relaunch of Jaguar as an all-electric brand. In 2024, the company released a surreal marketing campaign featuring models in brightly coloured outfits and no cars, alongside concept vehicles in Miami Pink and London Blue. The rebrand faced significant public criticism, described as "woke", and prompted the departure of Jaguar Land Rover's chief creative officer Gerry McGovern, the designer who approved the initial rebrand strategy and advertisement.

Jaguar's managing director, Rawdon Glover, has remained confident throughout the controversy that the finished car would justify the company's bold new direction. The Type 01's long bonnet deliberately references Jaguar's iconic 1960s E-Type, drawing connections to the brand's heritage even as it pursues an all-electric future.

How it is being reported

• From 'woke' ridicule to real car - new electric Jaguar unveiledTwo years after JLR relaunched Jaguar into a blizzard of controversy, it has unveiled its new electric car.BBC Business · 7 Oct, 01:01
• Jaguar Type 01 finally revealed and we've driven the £120k EV - this is what it's likeJaguar's controversial rebirth as an all-electric carmaker shifted into gear today as it finally revealed what it claims to be 'one of the most eagerly awaited cars in recent history'.This is Money · 7 Oct, 01:00
• Jaguar targets young Americans with Type 01 EV – but it’s too long for UK parking spacesLatest model is launching in New York to target rich US buyers – and is more than 5.2 metres long and 2 metres wide It has no rear window, will not fit into a UK parking space and – starting at £130,000 – ($172,000) is aimed squarely at rich tech industry buyers driving the wide open roads of America. Jaguar’s electric car, the Type 01, was launched in New York on Tuesday night and marks the culmination of a two-year rebrand that has been one of the most scrutinised in automotive history. Continue reading...Guardian World · 7 Oct, 01:00
• Jaguar Finally Reveals Its Biggest Gamble: the Type 01Following a viral rebrand and two years without selling a new vehicle, the British marque takes the covers off the most divisive electric car yet seen.Wired · 7 Oct, 01:00

In this story: Jaguar · Jaguar Land Rover · Rawdon Glover · Gerry McGovern · New York City · Miami · London

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem