Jimmy Rollins reveals co-founder role in women's underwear brand

Summarised from 2 outlets · Updated 18 Oct, 18:07 · Archive

Former MLB player Jimmy Rollins promoted The Pretty Kitty Klub, a women's panties brand he co-founded, in Instagram posts that led some followers to question if he had been hacked.

Former MLB World Series champion Jimmy Rollins promoted The Pretty Kitty Klub, a women's panties and apparel brand, through Instagram posts on Wednesday that prompted online speculation about whether his account had been hacked. The posts included modelling photos of women wearing the brand's products and screenshots of customer testimonials praising the underwear.

Rollins, 47, stated in his Instagram bio that he is a co-founder of the brand. The company confirmed this in a statement, saying he takes a 'private role, focused on the company's long-term vision, strategic growth, and business development', which explains his absence from the company's website. Founder and CEO Desiree LeSassier, who previously worked in brand strategy and partnerships with organisations including the Lakers, Dodgers and Magic Johnson Enterprises, leads the creative vision, product development and day-to-day operations.

Rollins played 17 MLB seasons, mostly with the Philadelphia Phillies, along with stints with the Dodgers and White Sox. He was the 2007 National League MVP, a three-time All-Star and four-time Gold Glove winner.

How it is being reported

• Former MLB star Jimmy Rollins was not hacked, he is the co-founder of a women's underwear brandJimmy Rollins' Instagram posts left fans wondering if he'd been hacked, but the Phillies great revealed his co-founded underwear brand venture.Fox News · 18 Oct, 17:43
• Jimmy Rollins’ ‘private role’ in Pretty Kitty panties company revealed after viral promotionFormer MLB World Series champ Jimmy Rollins made waves online when he promoted The Pretty Kitty Klub, a women's panties and apparel brand, in a series of Instagram posts on Wednesday.New York Post · 17 Oct, 13:00

In this story: Jimmy Rollins · The Pretty Kitty Klub · Desiree LeSassier · TNT Sports · Philadelphia Phillies

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