King Charles's Duchy Organic range relaunched at Waitrose

Summarised from 2 outlets · Updated 15 Oct, 16:03 · Archive

Waitrose has relaunched its Duchy Organic range, backed by King Charles, with 24 new products.

Waitrose relaunched its premium Duchy Organic range in October with 24 new products, bringing the total range to more than 250 items. The additions include Wholewheat Tortiglioni, Milano Salami and Aged Red Leicester.

The range was founded by King Charles in 1992 and first launched at Waitrose in 2009. The original Duchy Oaten biscuits were made from wheats and oats grown organically on the Highgrove Estate. To support the relaunch, Waitrose offered 20% off all Duchy Organic products for a limited period.

Sales from the brand contribute an estimated £3m every year to the King Charles III Charitable Fund, which was founded by the King in 1979 when he was Prince of Wales. Since 2009, the Waitrose Duchy Organic partnership has enabled the Fund to award over 1,600 grants across 20 countries, totalling £50m and supporting more than 400,000 people annually.

How it is being reported

• King Charles relaunching organic food range at UK supermarket chainWaitrose relaunched its premium Duchy Organic range, which is backed by King Charles, a year agoOxfordshire Guardian · 15 Oct, 15:50
• King Charles relaunching organic food range at UK supermarket chainWaitrose relaunched its premium Duchy Organic range, which is backed by King Charles, a year agoOxford Mail · 15 Oct, 15:50

In this story: King Charles · Waitrose · King Charles III Charitable Fund

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