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M&S launches luxury lingerie collection with Coco de Mer

Summarised from 2 outlets · Updated 15 Oct, 15:34 · Archive

M&S has launched a 24-piece lingerie collection with British label Coco de Mer, with prices from £15 to £55.

M&S has unveiled a new luxury lingerie collaboration with British label Coco de Mer. The limited-edition 24-piece collection launches today, bringing together M&S's expertise in fit and value with Coco de Mer's more sensual designs. Prices range from £15 to £55, with sizes spanning 30–42 A-H and XS–XL. The collection will be available online at M&S.com and in selected stores at London Pantheon and Handforth, Manchester.

The range spans four collections, each with its own style. Reverie is the hero range, featuring emerald-green satin and Art Deco-inspired embroidery, including a High Neck Plunge Bra and signature Body. Belle takes a romantic approach with eyelash lace and satin in crimson and black. Enigma combines intricate embroidery, subtle metallic accents and satin, whilst Siren features floral embroidery, midnight-blue tones and contemporary cut-out details.

Standout pieces include an Open Balcony bra at £40, a Feature Front Balcony bra at £38, and a Basque at £55. Individual items such as a Suspender, Brazilian and Miami style are each priced at £15 to £16. London-born model Alva Claire fronts the campaign, celebrating confidence, individuality and self-expression. The launch coincides with M&S celebrating 100 years of fashion and Coco de Mer marking its 25th anniversary.

M&S launches luxury lingerie collection with Coco de Mer
Image: Oxford Mail

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In this story: M&S · Coco de Mer · Alva Claire · London · Manchester

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