M&S to replace paper price tags with digital labels in stores

Summarised from 2 outlets · Updated 5 Nov, 10:41 · Archive

Marks & Spencer will replace traditional paper price tags with Bluetooth-enabled electronic shelf labels in new UK stores.

Marks & Spencer is introducing Bluetooth-enabled electronic shelf labels (ESL) in new UK stores as part of a modernisation drive. The retailer has partnered with retail technology firm Vusion to roll out its Connected Store platform in a phased deployment.

The digital labels use e-paper screens to display pricing and product information, with updates made automatically and remotely via the cloud. The technology includes location-aware features such as flashing labels to help staff locate products quickly. Some models feature AI inventory monitoring cameras and restock alerts.

Roy Horgan, CEO UK & Ireland at Vusion, said the Connected Store platform is 'designed to help retailers improve operational execution while providing the infrastructure to support future innovation'. M&S stated that the technology is 'designed to help connect store systems, product information and colleague activity more effectively'. The retailer plans potential wider rollout of the system in the future.

M&S to replace paper price tags with digital labels in stores — Image: Reading Chronicle

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How it is being reported

M&S shoppers to notice major change in stores under new plansM&S will replace paper price tags with digital labels in some new UK stores.Reading Chronicle · 5 Nov, 10:13
M&S shoppers to notice major change in stores under new plansM&S will replace paper price tags with digital labels in some new UK stores.Bracknell News · 5 Nov, 10:13

In this story: Marks & Spencer · Vusion · Roy Horgan · UK

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