Subway to open up to 70 new restaurants in Asda stores

Summarised from 4 outlets · Updated 5 Nov, 10:06 · Archive

Subway plans to open up to 70 new restaurants inside Asda supermarkets over the next four years.

Subway has expanded its agreement with Asda to open up to 70 new restaurants inside the supermarket chain over the next four years. The deal will increase the number of Subway restaurants in Asda stores by more than 50 per cent, with Asda's portfolio having grown to more than 120 Subway locations over the past year.

The Asda partnership forms part of a wider expansion plan for Subway across Europe, the Middle East and Africa, as well as India, Bangladesh, Sri Lanka and Pakistan. Subway aims to double its restaurant footprint across these regions to 10,000 by 2031.

Tracy Gehlan, president of Subway in Europe, the Middle East and Africa, said the company was 'building on a strong foundation across EMEA, with significant opportunities to grow in both existing and new markets'. She added: 'Our ambition to double our footprint reflects our confidence in the brand, our development partners and the long-term potential across the region.'

Over the past 18 months, Subway has signed six master franchise agreements across 14 countries in the region, spanning Central Europe, Azerbaijan, the Nordics, Iberia and Qatar.

From January 1, 2027, new and refurbished Subway restaurants across the region will use the company's Blueprint design and operating model. This includes breakfast and coffee offerings, grab-and-go options and an evening offering called Subway After Dark.

How it is being reported

• Subway plans to open 70 new UK stores inside Asda supermarketsSubway plans to open up to 70 more restaurants in Asda stores over four years as part of a wider expansion.Whitehaven News · 5 Nov, 09:30
• Subway plans to open 70 new UK stores inside Asda supermarketsSubway plans to open up to 70 more restaurants in Asda stores over four years as part of a wider expansion.Westmorland Gazette · 5 Nov, 09:30
• Subway plans to open 70 new UK stores inside Asda supermarketsSubway plans to open up to 70 more restaurants in Asda stores over four years as part of a wider expansion.Cumberland News · 5 Nov, 09:30
• Subway plans to open 70 new UK stores inside Asda supermarketsSubway plans to open up to 70 more restaurants in Asda stores over four years as part of a wider expansion.NW Evening Mail · 5 Nov, 09:30

In this story: Subway · Asda · Tracy Gehlan

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