M&S to replace paper price tags with digital labels

Summarised from 3 outlets · Updated 5 Nov, 11:06 · Archive

Marks & Spencer will introduce electronic shelf labels in some new UK stores, replacing traditional paper price tags.

Marks & Spencer is modernising its stores by replacing paper price tags with Bluetooth-enabled electronic shelf labels (ESL) in a number of new stores initially. The retailer has announced plans for further rollout potential in the future as part of a wider technology upgrade.

The partnership with retail technology firm Vusion will see the rollout of its Connected Store platform in new stores. Roy Horgan, CEO UK & Ireland at Vusion, said the platform is 'designed to help retailers improve operational execution while providing the infrastructure to support future innovation'.

The digital labels use e-paper screens to display pricing and product information. Updates can be made automatically and remotely via the cloud, eliminating the need for staff to manually change paper tags.

The technology includes location-aware features such as flashing labels to help staff quickly find products. Some models feature AI inventory monitoring cameras and restock alerts to improve store operations.

According to M&S, the 'technology is designed to help connect store systems, product information and colleague activity more effectively'. The move is part of a wider investment in the company's store estate and colleague experience.

M&S to replace paper price tags with digital labels — Image: Andover Advertiser

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How it is being reported

M&S shoppers to notice major change in stores under new plansM&S will replace paper price tags with digital labels in some new UK stores.Andover Advertiser · 5 Nov, 10:30
M&S shoppers to notice major change in stores under new plansM&S will replace paper price tags with digital labels in some new UK stores.Basingstoke Gazette · 5 Nov, 10:30
M&S shoppers to notice major change in stores under new plansM&S will replace paper price tags with digital labels in some new UK stores.Romsey Advertiser · 5 Nov, 10:30

In this story: Marks & Spencer · Vusion · Roy Horgan · UK

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