Ninja launches Belgian waffle maker in UK for £99.99
Summarised from 2 outlets · Updated 9 Oct, 16:44 · Archive
Ninja has launched an upright Belgian waffle maker in the UK priced at £99.99, featuring five crispiness settings and a vertical pouring system.
Ninja has launched a Belgian waffle maker in the UK, priced at £99.99 and available directly from SharkNinja. The appliance stands upright rather than lying flat like a conventional waffle iron, with a funnel-shaped top where batter is poured in. Ninja's 'Vertical PrecisionPour Technology' distributes the batter evenly without requiring manual spreading or flipping.
The device features five crispiness settings, allowing users to choose between soft, pillowy waffles and golden, crispy ones. It comes with a specially designed pouring cup to help minimise spillage when filling the top funnel. The nano-ceramic non-stick coating is designed to make cleaning easier, and a green light and beep signal when the waffle is cooked.
The upright design gives the waffle maker a smaller footprint than a standard horizontal waffle iron. TechRadar notes this is not the first vertical waffle maker on the market, with German company Caso Design having launched its WaffleUp in 2023, but states the Ninja appliance is the first to make square Belgian waffles with deep pockets designed to hold toppings.

How it is being reported
- Ninja launches new Belgian waffle maker that promises perfect waffles every timeNinja’s new waffle maker solves the most annoying problem with homemade waffles.Metro · 9 Oct, 16:00
- Ninja's vertical waffle maker just landed in the UK — and I can't wait to try itPour in your batter, pick your preferred level of crispiness, and the Ninja Belgian Waffle Maker will handle the rest.TechRadar · 7 Oct, 16:19
In this story: Ninja · SharkNinja · Caso Design · UK
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