North Yorkshire food brand HECK! launches Easy Mince range

Summarised from 2 outlets · Updated 13 Oct, 06:03 · Archive

North Yorkshire food brand HECK! has launched a new Easy Mince range in UK supermarkets. The seasoned, ready-to-cook minces are designed to simplify midweek cooking by including vegetables and seasonings, removing the need for shoppers to buy and prepare additional ingredients.

The range includes three products: Easy Beef & Pork Bolognese Mince, seasoned with lentils, tomato and herbs; Easy Beef Cottage Pie Mince, combining lean British beef with peas, carrots, onion and tomato puree; and Easy Chicken Chilli Con Carne Mince, made with lean chicken breast and thigh, red pepper, kidney beans, onion and warming spices. Each product is high in protein and gluten-free, made from high-quality, lean cuts of meat.

Jamie Keeble, co-founder of HECK!, said the range aims to remove the hassle from cooking without taking away the enjoyment. He noted that mince is a useful and cost-effective way to put protein at the heart of family meals, but shoppers traditionally have to decide what to make and then buy and measure additional ingredients.

The Easy Mince range is available now at Tesco and Asda, with Ocado stocking it later this month. HECK! positions the range as bridging the gap between cooking from scratch and choosing a ready meal.

How it is being reported

• North Yorkshire food brand launches new mince range in major supermarketsA new mince range from HECK! is now available across UK supermarkets.Gazette & Herald (Malton) · 13 Oct, 05:00
• North Yorkshire food brand launches new mince range in major supermarketsA new mince range from HECK! is now available across UK supermarkets.The Press (York) · 13 Oct, 05:00

In this story: HECK! · North Yorkshire · Tesco · Asda · Ocado · Jamie Keeble

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem