Oxford beauty queen supports independent fashion brand at London show

Summarised from 2 outlets · Updated 25 Oct, 20:31 · Archive

Miss Earth Oxford attended a London fashion show as a VIP guest to support the independent handmade label Ourdentity.

Demi de Gouveia, Miss Earth Oxford, attended the Ladama Runway fashion show in London as a VIP guest to support the independent brand Ourdentity, a handmade fashion label owned by designer and poet John Parker.

Ourdentity promotes self-expression and unity through fashion. The brand's philosophy centres on the idea that embracing differences can bring people together.

The event brought together guests from the worlds of fashion, entertainment and the creative industries. Among those in attendance were professional boxer and Love Island star Idris Virgo, as well as representatives from Sintillate Talent and Sinan Sahin. Miss de Gouveia's presence at the show underscored her commitment to supporting creative talent beyond her immediate community.

How it is being reported

• Oxford beauty queen backs independent fashion brand at London showA beauty queen is championing individuality and small business creativity on the fashion stage.Oxford Mail · 25 Oct, 20:00
• Oxford beauty queen backs independent fashion brand at London showA beauty queen is championing individuality and small business creativity on the fashion stage.Oxfordshire Guardian · 25 Oct, 20:00

In this story: Demi de Gouveia · John Parker · Idris Virgo · Ourdentity · Ladama Runway · London · Oxford

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