Oxfordshire bakery wins Aldi contract via Channel 4 competition

Summarised from 2 outlets · Updated 8 Nov, 21:20 · Archive

Yellow Submarine, an Oxfordshire social enterprise supporting adults with learning disabilities, won a Channel 4 competition and secured a nationwide Aldi contract.

Yellow Submarine, an Oxfordshire-based social enterprise, has secured a nationwide Aldi contract after winning Channel 4's Aldi: The Next Big Seller competition. The company's Almond Kisses biscuits went on sale in Aldi stores across the UK on Friday, November 6, stocked in over 1,080 stores. The biscuits are priced at 99p for a pack of four and are sold as an Aldi Specialbuy.

Yellow Submarine was awarded a contract to supply more than 30,000 Almond Kisses to Aldi. The social enterprise supports adults with learning disabilities and autism, helping them gain work experience and prepare for mainstream employment. Sophie Bradley and Julie Hedges, from Yellow Submarine, said they were 'over the moon' to be trusted with the contract and noted that stocking a national supermarket was not on the cards when the business began.

Julie Ashfield, chief commercial officer at Aldi UK, praised both the product and the purpose behind it. She said the Almond Kisses were 'brilliant', but that it was 'the purpose behind the business that makes it truly special', describing Sophie and Julie as 'creating meaningful opportunities for adults with learning disabilities and autism'. She added that discovering and supporting talented British producers was what the competition was designed to achieve.

How it is being reported

• Oxfordshire social enterprise wins Aldi contract after Channel 4 competitionAn Oxfordshire bakery has landed a nationwide Aldi contract after winning a Channel 4 competition.Oxford Mail · 8 Nov, 20:00
• Oxfordshire social enterprise wins Aldi contract after Channel 4 competitionAn Oxfordshire bakery has landed a nationwide Aldi contract after winning a Channel 4 competition.Oxfordshire Guardian · 8 Nov, 20:00

In this story: Yellow Submarine · Aldi · Channel 4 · Oxfordshire · Sophie Bradley · Julie Hedges · Julie Ashfield

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