UK toy market soars 17% as parents prioritise fun over education
Summarised from 2 outlets · Updated 11 Nov, 00:27 · Archive
British toy purchases rose 17% to 257 million units in a year, the fastest growth in over a decade.
Britons bought 38 million more toys in the year to September, reaching 257 million units—a 17% increase on the previous year. The UK toy market grew 13% in value to £2.64 billion, marking the fastest growth rate in more than a decade, according to industry analyst Circana.
Research from market intelligence company The Insights Family shows that fun has overtaken educational value as the primary driver of parents' toy purchasing decisions. Children's weekend playtime with toys and games is up 10% on last year, and one in five parents of children aged three to nine say the opportunity to play together as a family influences their purchasing choices.
The DreamToys list of predicted top sellers this Christmas includes items ranging from the Mini Brands Really Works Vinyl Playset, a miniature record player that plays music, to Mattel's Hot Wheels Ultimate Garage. Popular expected favourites include Lego's Creator 3-in-1 Pirate Ship, Beyblades Sneak Attack Battle Set, collectible fidget toys NeeDoh, and Pokémon's Trading Card Game: 30th Celebration Elite Trainer Box.
How it is being reported
- Parents back to choosing toys for fun over educational value as market soarsBritons bought 38 million more toys in the year to September, up 17% to 257 million on the previous year, according to industry data analyst Circana.Independent Business · 11 Nov, 00:01
- Parents back to choosing toys for fun over educational value as market soarsBritons bought 38 million more toys in the year to September, up 17% to 257 million on the previous year, according to industry data analyst Circana.Evening Standard · 11 Nov, 00:01
In this story: Circana · The Insights Family · Mattel · Lego · Pokémon · UK
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