Danish homeware brand Søstrene Grene opens in Beverley

Summarised from 2 outlets · Updated 20 Oct, 13:02 · Archive

Danish homeware and lifestyle brand Søstrene Grene opens its first East Yorkshire store in Beverley on Friday.

Danish homeware brand Søstrene Grene opens its first East Yorkshire store in Beverley on Friday 23 October at 9:59 am. Located on Toll Gavel in the town centre, the shop will offer homewares, kitchen essentials, craft supplies and seasonal décor in what the brand describes as a 'Scandinavian shopping experience'.

The store will feature Søstrene Grene's signature winding layout, designed to create a calming environment with soft lighting and classical music. The design is inspired by the Danish concept of 'hygge'. Mikkel Grene, group CEO and co-owner, said: 'Beverley is a wonderful addition to our UK store portfolio and we look forward to introducing the local community to our collections and distinctive shopping experience.'

To mark the opening, the first 100 customers in the queue will receive a voucher for one of the brand's woollen throws. Other visitors can collect complimentary tote bags filled with selected products and enjoy live entertainment. Søstrene Grene has more than 400 stores globally and plans to open a further 100 across the UK in the next couple of years.

How it is being reported

• Popular homeware shop to open this week in Yorkshire town - giveaways plannedA new shop is bringing a touch of Scandinavia to a Yorkshire high street - with free giveaways planned.York Press · 20 Oct, 12:30
• Popular homeware shop to open this week in Yorkshire town - giveaways plannedA new shop is bringing a touch of Scandinavia to a Yorkshire high street - with free giveaways planned.Gazette & Herald (Malton) · 20 Oct, 12:30

In this story: Søstrene Grene · Beverley · Mikkel Grene · René Jensen

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem