Reddit launches For You feed with algorithmic recommendations

Summarised from 3 outlets · Updated 28 Oct, 16:15 · Archive

Reddit is splitting its main feed into a Following section showing posts from subscribed communities and a For You feed offering algorithmic recommendations.

Reddit has announced a significant redesign of its homepage feeds, offering users two distinct options when opening the platform: a Following feed and a For You feed. The Following feed displays posts only from subreddits users have already joined, while the For You feed combines posts from those communities with algorithmic recommendations based on user interests.

The For You feed represents a departure from Reddit's previous single-feed approach, which mixed recommended posts with updates from followed subreddits. Reddit says the new feature is designed to help users discover relevant communities and conversations they might not otherwise encounter. The change follows the company's earlier decision to deprecate r/all, which surfaced popular posts across the entire platform, as part of efforts to improve personalization.

The redesign aligns Reddit with major social platforms including TikTok, Instagram, X, Threads and Facebook, all of which now employ algorithmic feeds to drive user engagement. Reddit's chief executive Steve Huffman has indicated the company wants to make the platform more accessible to casual users and surface older, relevant posts alongside current content.

Users will initially open to the For You feed, but Reddit will remember which feed they were last using and default to it on subsequent visits. The company is also experimenting with video and audio versions of popular posts to further encourage exploration. Reddit said it continues to develop new ways for users to navigate the platform and offer feedback on recommendations to refine suggestions.

Some users who encountered the new feed during testing have expressed frustration with the change, preferring a more curated experience focused solely on their subscribed communities. However, all users retain the ability to switch between feeds according to their preference.

How it is being reported

• Reddit is getting a For You feedReddit is switching up its homepage feeds. The company announced today that it's going to start offering a "new feed experience" that includes both a Following feed to show you posts from subreddits you follow and a For You feed that includes posts from your subreddits and "recommendations related to your interests." You may already […]The Verge · 28 Oct, 16:00
• Reddit is adding a 'for you' feed for recommendationsThe app will have a "following" tab to surface content from subreddits you've joined.Engadget · 28 Oct, 16:00
• Reddit is the latest platform to embrace the ‘For You’ feedThe For You feed combines posts from communities users have joined with recommendations tailored to their interests.TechCrunch · 28 Oct, 16:00

In this story: Reddit · TikTok · Instagram · X · Threads · Facebook · Steve Huffman

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