Meta launches Muse AI agent to handle tasks for users

Summarised from 3 outlets · Updated 31 Oct, 15:06 · Archive

Meta has launched Muse, an AI personal agent designed to fill out forms, organise calendars, pay bills and make reservations.

Meta has launched Muse, an AI personal agent designed to automate everyday tasks. Unlike traditional chatbots, the tool can fill out forms, organise calendars, pay bills and make reservations. Meta describes Muse as a personal agent 'built for everyone'.

Meta CEO Mark Zuckerberg said on his company's earnings call that more than 10 million people in the US and Canada had activated Muse. Over 25 per cent used it for shopping, more than any other task and above the company's expectations. Meta has partnerships with 10 retailers including Walmart, Best Buy and Gap to support shopping through Muse.

Despite Wall Street concerns that such agents could erode brand loyalty and squeeze corporate profits, executives across roughly 50 companies spanning travel, food, banking and other sectors report minimal impact. DoorDash described orders from Muse as in the hundreds. T-Mobile said it had not seen anything of significance from agents, while Hilton called bookings from them insignificant. Ally Financial characterised activity as quite low. Across the board, executives acknowledged agents are at an early stage.

How it is being reported

• I built an AI Tamagotchi before Meta couldMark Zuckerberg's Meta made AI look so stinking cute by giving it a squishy little face - and this holiday season, he wants to sell you a Muse Charm so you can carry your jolly AI helper around like a Tamagotchi. But I won't be buying one, because we have Muse Charm at home. It […]The Verge · 31 Oct, 16:05
• Meta’s Muse Could Upend All Kinds of Businesses. It Hasn’t YetCompanies have spent the past several weeks trying to reassure investors that Muse and other AI agents pose more of an opportunity than a threat.Wired · 31 Oct, 10:30
• Relying on AI is rotting your brain. But here’s what you can do about it | Carly DoberEach new tech product is designed to make our lives easier and keep us mindlessly entertained. Switch off: embrace discomfort – and boredom Ever longed for your own personal assistant? In the ever quickening tech race, Meta has recently launched Muse, a new AI personal agent . Unlike traditional chatbots, this little AI tool will be able to fill out forms for you, organise calendars, pay bills and make reservations. Meta describes Muse as a personal agent “ built for everyone ”. The launch comes at a time when AI agents have been making headlines for hacking into government websites , public…Guardian Business · 31 Oct, 08:00

In this story: Meta · Muse · Mark Zuckerberg · Walmart · Best Buy · DoorDash · Hilton · T-Mobile

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