Kellogg's faces backlash over Rice Krispies and Coco Pops recipe changes
Summarised from 4 outlets · Updated 23 Oct, 13:29 · Archive
UK shoppers have complained that Kellogg's changed the recipes for Rice Krispies and Coco Pops, with many threatening to switch to rival brands.
UK shoppers have issued complaints about Kellogg's after the company changed the recipes for two popular cereals: Rice Krispies and Coco Pops. Customers have taken to social media platform X to express their frustration, with many threatening to ditch the brand and purchase supermarket alternatives instead.
One shopper said the new Rice Krispies recipe was 'horrible' and that they would no longer be purchasing them. Another complained that the new Rice Krispies were 'so pale my daughter can't find any of them when she pours the milk in the bowl'. A third said that the cereal 'doesn't snap crackle & pop, and has the consistency and taste of wet cardboard'.
Customers were equally unhappy with the new Coco Pops recipe. One said it was 'DISGUSTING' and threw the entire box in the bin. Another described the new 'crispier' Coco Pops as 'horrendous', saying they had loved them since childhood but could no longer stand them.
In response to the backlash, Kellogg's defended its decision, saying it had 'updated' the recipes for Rice Krispies and Coco Pops to 'maintain consistent quality'. The company reassured customers that the recipes for its other cereals have not been changed.
The complaints have accumulated across multiple social media posts, with shoppers expressing concerns about both the taste and appearance of the reformulated cereals.
How it is being reported
- Shoppers threaten to ditch 2 Kellogg’s cereals as they say change has ‘ruined’ themUK shoppers have complained after noticing Kellogg's has changed its recipe for two popular cereals - Rice Krispies and Coco Pops.Gazette & Herald · 23 Oct, 12:46
- Shoppers threaten to ditch 2 Kellogg’s cereals as they say change has ‘ruined’ themUK shoppers have complained after noticing Kellogg's has changed its recipe for two popular cereals - Rice Krispies and Coco Pops.This Is Wiltshire · 23 Oct, 12:46
- Shoppers threaten to ditch 2 Kellogg’s cereals as they say change has ‘ruined’ themUK shoppers have complained after noticing Kellogg's has changed its recipe for two popular cereals - Rice Krispies and Coco Pops.Swindon Advertiser · 23 Oct, 12:46
- Shoppers threaten to ditch 2 Kellogg’s cereals as they say change has ‘ruined’ themUK shoppers have complained after noticing Kellogg's has changed its recipe for two popular cereals - Rice Krispies and Coco Pops.Wiltshire Times · 23 Oct, 12:46
In this story: Kellogg's · Rice Krispies · Coco Pops · UK
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