Subway plans to double store numbers with new Blueprint format

Summarised from 2 outlets · Updated 12 Oct, 07:18 · Archive

Subway is overhauling its restaurants with digital kiosks, an evening menu and plans to nearly double its store count across Europe, the Middle East and Africa over five years.

Subway unveiled its Blueprint restaurant format on 8 October 2026, with plans to expand significantly across Europe, the Middle East and Africa. The chain aims to nearly double its store footprint in the region over the next five years, with all new openings and remodelled stores adopting the format from 1 January 2027.

The overhauled restaurants will feature touch-screen self-order kiosks, order-ready screens and collection points alongside the traditional service counter. Stores will offer a new breakfast range and coffee selection with morning background music. A Grab and Go selection will be introduced in transport hubs and busy locations, offering prepared meals for commuters.

From 6pm, restaurants will shift into Subway After Dark, with changed lighting, background music and staff uniforms. Digital menu boards will display hot evening items including footlong pizzas, mac 'n' cheese and loaded waffle fries, alongside drinks and desserts. Tracy Gehlan, President at Subway EMEA, said the concept allows guests to 'eat their way, on their own schedule'. Initial test locations opened in summer 2026 in the UK and the Netherlands.

How it is being reported

• Subway announces plans that could see hundreds of new shops across UKSubway is overhauling its restaurants with digital kiosks, an evening menu and plans to double store numbers.Bridgwater Mercury · 12 Oct, 06:00
• Subway announces plans that could see hundreds of new shops across UKSubway is overhauling its restaurants with digital kiosks, an evening menu and plans to double store numbers.Somerset County Gazette · 12 Oct, 06:00

In this story: Subway · Tracy Gehlan · UK · Netherlands · Europe · Middle East · Africa

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