Braintree Village welcomes 12 new and revamped outlet stores

Summarised from 3 outlets · Updated 12 Oct, 09:14 · Archive

Braintree Village outlet shopping centre in Essex has opened 12 new and revamped stores in 2026, expanding its fashion, food and homeware offerings.

Jigsaw opened its first Essex outlet at Braintree Village on 3 October. The 1,787 square foot store, located opposite Cornish Bakery, sells tailored classics, footwear and luxury accessories with discounts of up to 60 per cent. The range includes everyday pieces, elevated essentials and designs built to last.

Krispy Kreme opened its Braintree Village store in September, serving fresh doughnuts, seasonal creations and coffee. Love Churros also opened at the centre, offering fresh churros, pancakes, ice cream, milkshakes and signature coffee, with customers able to choose classic, filled or looped churros.

Mint Velvet opened its store at the centre in the summer, adding glamorous occasionwear and polished everyday looks to the fashion line-up. White Stuff has opened selling clothes for men, women and children, including colourful knitwear, distinctive prints and denim. Hobbs, Whistles and Phase Eight share a 2,366 square foot womenswear outlet.

Lovisa opened at Braintree Village in April, selling trend-led jewellery and offering professional in-store piercings free with a pair of studs. ProCook opened in the summer, selling cookware, kitchen essentials, tableware and gadgets.

Braintree Village welcomes 12 new and revamped outlet stores — Image: Echo (Basildon)

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How it is being reported

The 12 new brands and revamped stores unveiled at Essex's outlet shopping centreBraintree Village in Essex welcomes new and revamped outlets in 2026, including Jigsaw, Krispy Kreme, Lovisa, ProCook, Mint Velvet and White Stuff.Echo (Basildon) · 12 Oct, 09:00
The 12 new brands and revamped stores unveiled at Essex's outlet shopping centreBraintree Village in Essex welcomes new and revamped outlets in 2026, including Jigsaw, Krispy Kreme, Lovisa, ProCook, Mint Velvet and White Stuff.Brentwood Guardian · 12 Oct, 09:00
The 12 new brands and revamped stores unveiled at Essex's outlet shopping centreBraintree Village in Essex welcomes new and revamped outlets in 2026, including Jigsaw, Krispy Kreme, Lovisa, ProCook, Mint Velvet and White Stuff.Colchester Gazette · 12 Oct, 09:00

In this story: Braintree Village · Jigsaw · Krispy Kreme · Love Churros · Mint Velvet · White Stuff · Lovisa · ProCook

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