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York's Chocolate Story opens new hot chocolate bar

Summarised from 2 outlets · Updated 23 Oct, 10:33 · Archive

York's Chocolate Story has undergone a six-figure revamp featuring a new DIY hot chocolate bar and redesigned shop.

York's Chocolate Story in King's Square has unveiled a major revamp inspired by the city's chocolate-making pioneers. The transformation includes a new shop and café, along with a dedicated hot chocolate bar allowing guests to experiment with different flavours and toppings to create personalised drinks.

The six-figure investment is the largest in the attraction's 14-year history. Stuart Wood, general manager of York's Chocolate Story, said the redesign takes inspiration from chocolate shops of the past while introducing modern twists. The revamp aims to celebrate both the city's heritage and its enduring connection to chocolate.

The attraction hopes the changes will boost annual visitor numbers, which have yet to return to pre-Covid levels of around 136,000. The revamp comes as York and its attractions have experienced declining footfall. Data from a Make It York report showed 15.08 million people recorded in York city centre up to June this year, representing an eight per cent year-on-year fall, while visits to local attractions were down by 17 per cent.

York's Chocolate Story opens new hot chocolate bar
Image: York Press

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In this story: York's Chocolate Story · York · Stuart Wood · Make It York

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