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TV star criticises plans for major data centre near Norwich

Summarised from 2 outlets · Updated 13 Oct, 07:02 · Archive

Jake Humphrey has branded plans for a 150MW data centre on the outskirts of Norwich as 'absurd'.

Plans for a 150MW data centre on the outskirts of Norwich have prompted fresh opposition from television broadcaster Jake Humphrey. The facility, proposed for land in Keswick off Ipswich Road, opposite Tesco Harford Bridge superstore, was submitted to South Norfolk Council by Norwich Apex Ltd last week.

Humphrey criticised the development in an Instagram video viewed by thousands, branding it 'absurd' and arguing Norwich is not the right location. He opened the video with footage of nearby Marston Marshes nature reserve, which he described as a 'sacred place', and warned that local communities would be left to 'pay the price' for the project.

The two-storey facility would include 72 cooling units on its rooftop and be able to power the equivalent of 50,000 kettles at once. The land already has permission for an industrial park to be built on it. Humphrey acknowledged that Britain needs data centres and technological growth, but argued against locating 'something enormous' on countryside and then dealing with 'consequences afterwards'.

TV star criticises plans for major data centre near Norwich
Image: Norwich Evening News

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How it is being reported

In this story: Jake Humphrey · Norwich Apex Ltd · South Norfolk Council · Norwich · Keswick · Marston Marshes

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