Jewellery brand Astrid and Miyu plans first Oxford city centre store
Summarised from 2 outlets · Updated 26 Oct, 13:01 · Archive
Fashion jewellery retailer Astrid and Miyu has applied for planning permission to open a store at 129 High Street in Oxford city centre, taking over the ground floor formerly occupied by Virgin Money.
The London-based company, founded in 2012 by Connie Nam, is one of the UK's best-known fashion jewellery brands. It operates stores across the UK, Europe and the United States and is known for its social media-friendly stores and experiential shopping concept. Many of its stores feature ear-piercing studios, permanent jewellery welding services, engraving and personalised charm jewellery experiences alongside traditional jewellery sales.
The planning application includes repairs and redecoration to the shopfront, new non-illuminated signage, a projecting sign bearing the company's name and updated window display lighting. The application states the changes have been designed to preserve the character of the surrounding conservation area. The retailer already has an Oxfordshire presence at Bicester Village, where it opened a pop-up store in October 2023.
The Virgin Money branch closed as part of a nationwide programme of 39 branch closures announced in July 2023. The bank said it was shutting branches because fewer customers were using physical branches and more were choosing online and mobile banking services.
How it is being reported
- UK retail giant set for first Oxford city centre storeA popular jewellery brand is finally set to come to Oxford city centre.Oxford Mail · 26 Oct, 12:30
- UK retail giant set for first Oxford city centre storeA popular jewellery brand is finally set to come to Oxford city centre.Oxfordshire Guardian · 26 Oct, 12:30
In this story: Astrid and Miyu · Connie Nam · Oxford City Council · Oxford · Virgin Money · Bicester Village
This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem
Comments (0)