Vitamin gummies cost more than tablets with fewer nutrients

Summarised from 2 outlets · Updated 22 Oct, 00:28 · Archive

Consumers pay up to eight times more for vitamin gummies and sprays than tablets despite often receiving fewer nutrients, Which? found.

Consumers are paying up to eight times more for vitamin gummies and sprays than traditional tablets and capsules, according to Which?. The watchdog compared nutrient content, doses, additives and costs across a range of supplements and found shoppers are paying 'hundreds of pounds more than they need to' by selecting gummy and spray options.

Starpowa Magnesium Super Strength gummies cost £1.33 per daily dose but provided only 206mg of magnesium, below the recommended daily intake of 375mg despite being marketed as 'high-strength'. Nutriva Magnesium Complex tablets provided 400mg for just 17p per daily dose. Switching between these options could save shoppers £423.40 a year. Holland & Barrett Magnesium Citrate gummies cost 63p per daily dose with 150mg of magnesium, while the same retailer's tablets cost 30p and provided 300mg.

Boots Multivitamin gummies cost 15p per daily dose but contained only nine vitamins, none at recommended doses. Boots A-Z Multivitamin tablets cost 7p per daily dose and contain all 23 nutrients considered essential by Which? nutrition experts, mostly at recommended doses. The gummies also contained twice as many additives as tablets, including five different forms of sugar and sweeteners.

Vitamin gummies cost more than tablets with fewer nutrients — Image: Independent Business

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How it is being reported

Vitamin gummies can cost more than tablets despite fewer nutrients – Which?Which? said shoppers are paying ‘hundreds of pounds more than they need to’ by selecting gummy and spray options rather than tablets and capsules.Independent Business · 22 Oct, 00:01
Vitamin gummies can cost more than tablets despite fewer nutrients – Which?Which? said shoppers are paying ‘hundreds of pounds more than they need to’ by selecting gummy and spray options rather than tablets and capsules.Evening Standard · 22 Oct, 00:01

In this story: Which? · Boots · Holland & Barrett · Starpowa · Nutriva

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