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Waitrose cuts price of James May's award-winning gin

Summarised from 2 outlets · Updated 28 Oct, 17:45 · Archive

Waitrose has reduced James Gin Asian Parsnip from £36 to £28 in its Oxford branch.

Waitrose has issued a customer notice about a price reduction on James May's award-winning gin. James Gin Asian Parsnip is reduced from £36 to £28 this week at the Waitrose branch on Botley Road in Oxford, saving customers £8 a bottle. The 40 per cent ABV gin combines parsnip with Asian spices and botanicals including ginger, caraway seed, cubeb pepper, fenugreek, cardamom, grains of paradise, liquorice root, sweet orange and juniper.

James May, who presents Top Gear and The Grand Tour, launched the James Gin brand after initially developing it with co-founder Gus Colquhoun. The range has since expanded to include Asian Parsnip Navy Strength, American Mustard, London Drizzle and California Dreamgin'. The Asian Parsnip variety has won numerous accolades, including gold at the World Gin Awards and Beverage Testing Institute in 2023, double gold at the 2023 SommCon Concours d'Spirits Competition, and The Gin Guide award in 2024. It also received gold at the San Francisco World Spirits Competition in 2025 and silver in 2026.

Other varieties have also enjoyed success in international competitions. American Mustard was named a country winner and received gold at the 2026 World Gin Awards. London Drizzle won gold and was a country winner at the World Gin Awards in 2025, while California Dreamgin' achieved the same honours that year and also won gold at the 2025 Bartender Spirits Awards.

Waitrose cuts price of James May's award-winning gin
Image: Oxfordshire Guardian

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In this story: James May · Waitrose · Oxford

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